Whether in our food, fuel, or furniture, every grain brings a natural and sustainable solution to our everyday lives. From the farmers in the fields to the wholesome food on tables across Ontario—there’s Good in Every Grain.
Over the past six months, Grain Farmers of Ontario has thought long and hard about the message we want to share about our members and our industry with the rest of the province—from Ontario families to the Bay Street bankers.
I’m proud and excited to announce Grain Farmers of Ontario’s new campaign – Good in Every Grain.
This new campaign will focus messaging around four key pillars: Care, Sustainability, Healthfulness, and Every Day Use.
As farmers, Good in Every Grain tells your story. The story of the good values farmers represent, the good work you do for the environment and your communities, and the good crops you grow. As caretakers of the land, you are the foundation that Ontario sits on. We encourage you to share the message.
For the public, Good in Every Grain speaks to the good quality grain crops they have access to, the good end-uses grain makes possible, the good contribution to Ontario’s economy, and of course the good rural community and farmers the public relies on every day.
With your support, we look forward to spreading the message about the good in every grain and the good in every farm family across the province. We welcome any questions or comments as we transition our outreach.
— Barry Senft
|We recognized the strengths of the Farmers Feed Cities campaign to connect these audiences and to encourage people to ask where their food comes from. We also recognized the evolution of the slogan, which once started as just that, three words on a yellow sign, fixed to our tractors as Ontario`s cash crop farmers took action at Queen`s Park. Since that period of time, we redefined Farmers Feed Cities as an awareness campaign to reach Ontario consumers through events, media, merchandise, and road tours.
Through this evolution, Farmers Feed Cities became a consumer education brand as much as a badge of pride for Ontario farmers. While successfully creating awareness about Ontario`s diverse agriculture sector, grains were lost in the conversation, meaning neither consumers, nor the industry recognized the link from the campaign to its sole sponsor—Grain Farmers of Ontario.
We took an opportunity to evaluate the Farmers Feed Cities campaign – to critically explore it, distill our message, and determine Grain Farmers of Ontario’s best strategic platform forward. From this process, we determined that a more focused and strategic investment in our advocacy efforts would better represent our members – the corn, soybean, and wheat farmers across Ontario. As a result, Grain Farmers of Ontario will no longer run the Farmers Feed Cities campaign, redirecting all efforts to a new, grain-focused message.
For more information about Good in Every Grain, and for merchandise, visit www.goodineverygrain.ca or click the button below: